Begrizly is a news media network which desired to increase their site Adsense revenue utilizing social media and native networks like Taboola and Outbrain as a traffic source. We managed to optimize the content and layout of the site which made a positive effect on clickthrough rate and the revenue.
Achieved a Click Through Rate of 4.02% generating more revenue and sales
In the first month of activity the Cost Per Action was reduced by 25%
Return on Investment of 200%
Social shares by network
To avoid over-targeting existing visitors. Finding new users and traffic sources.
A dynamically innovative digital media suite that allows users to be retargeted based on the content they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular content. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 4.02%, which generated an avalanche of profit. In the campaign’s inaugural month of act, vity the Cost Per Action (CPA) was reduced by 25%, surpassing the client’s target. February 2016 saw post-click revenue – (generated by both dynamic retargeting and native advertising) – produce a Return on Investment (ROI) of 200%
25% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”